Naatil Evdeya ? That Malayali spidey-sense evoked

Introducing the Naatil Evdeya collection — because being a Malayali isn’t about where you’re from, it’s about the vibe you carry. Whether you’re partying hard in Kochi, cruising through Kumarakom, or kicking back at a toddy shop in Thrissur, we’re all connected by the emotion of the land. 

This collection celebrates the true spirit of being a Keralite, with designs that speak to every corner of the state. "Naatil Evdeya?" — the classic question we all get asked when we meet someone from home. This isn’t just a collection; it’s a shoutout to the real question that connects us all, no matter where we are.

So, whether you're from the hills of Wayanad or the beaches of Varkala, rep your roots. Kerala’s not just a place. It’s a vibe.

Wherever you go, Kerala’s in your soul.
Naatil Evdeya?